SPORTSYNC
SUMMARY
Client work for SPORTSYNC, a company that provides marketing, commercial and partnership solutions for professionals in the world of motor sports. This work included both static and animated assets for social media.
TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
Adobe After Effects
EQUATION ASSET
THE BRIEF
The client requested a post for their social medias advertising how they can help their drivers get the attention of big brands that can sponsor them. They suggested that the layout should be in the form of an equation.
Performance + Personality = Sponsorship
TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
FINAL ASSET
As seen on SPORTSYNCs Instagram: @sportsyncworld
ASSETS FOR DRIVER ANNOUNCEMENTS
CONTINUOUS BRIEF
Sportsync regularly announce new drivers across their social medias. They requested a format that they could reuse for each new driver. Their brand guidelines use different colours for each of their pillars
of service: green for commercial, pink for branding and blue for operations; Sportsync wanted to be able to use the relevant colours for their drivers. They also wanted a way to include multiple colours when relevant but expressed
a dislike of blending the colours
in a gradient.
TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
FINAL ASSETS
As seen on SPORTSYNCs LinkedIn
and Instagram: @sportsyncworld
DOUGLAS MOTORSPORT
THE BRIEF
Sportsync requested a team announcement for Douglas Motorsport, in a similar format as their driver announcement assets, however they wanted this to be more stylistic. They requested this asset in both 4:5 and 16:9.
TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
FINAL ASSETS
As seen on SPORTSYNCs LinkedIn
and Instagram: @sportsyncworld
DRIVER PACKAGES SHORT-FORM VIDEO
MOTION GRAPHIC
A video showcasing the tiers within SPORTSYNCs driver package for the social media.
TOOLS
Adobe Illustrator
Adobe After Effects
JORDAN KING
LINKEDIN BANNER
THE BRIEF
The client wanted to update the appearance of their driver’s (Jordan King) social media. They requested a new LinkedIn banner showcasing King’s numerous roles.
TOOLS
Adobe Photoshop
Adobe InDesign
FINAL ASSETS
As seen on Jordan King's LinkedIn
BAHRAIN RACE ANNOUNCEMENT
THE BRIEF
The client requested a post for their social medias announcing an upcoming race at the International Bahrain circuit in Sakhir, Bahrain.
TOOLS
Adobe Photoshop
Adobe Illustrator
Adobe InDesign
FINAL ASSET
As seen on SPORTSYNCs Instagram: @sportsyncworld
